Update landing pages when earthquake disruption changes service

Review promises before publishing a banner

A status banner cannot correct every misleading promise on a landing page. During earthquake disruption, review response-time claims, immediate-start offers, calendar availability and automated confirmations together. The goal is to prevent visitors from relying on service commitments the agency cannot currently meet.

Keep the page focused on verified business effects. Do not publish earthquake predictions, building assurances or improvised public safety instructions. Link to relevant official guidance separately and follow local authority directions. Updating a website must never require staff to access restricted premises or remain online during an emergency.

Choose between pausing and limiting intake

If nobody can monitor inquiries, consider pausing the relevant form or clearly explaining that submissions will not receive the usual response. If limited intake remains available, specify the actual service scope without implying normal turnaround. An emergency does not justify collecting information the team cannot protect or responsibly process.

Review connected advertising and booking tools. A visitor may arrive through an advertisement that still promises an immediate consultation even after the page changes. Assign owners for each connected asset, and record anything that cannot yet be updated.

Complete a page-change worksheet

This illustrative worksheet defines the change and the evidence needed to accept it. Use the site's existing approval process where available, with an authorized deputy if the primary publisher is unavailable.

• Page: sales planning consultation; affected promise: same-day reply.
• Temporary wording: response times are extended; booking availability is limited.
• Form behavior: confirmation accurately repeats the current service limitation.
• Connected assets: advertising, calendar slots and email acknowledgements reviewed.
• Verification: mobile and desktop checks, publisher, timestamp and review trigger recorded.

Remove temporary wording through a controlled review

Do not remove a notice solely because the site is functioning. Confirm staffing, inbox ownership and appointment capacity first. Restore promises individually when there is evidence they can be met, and keep a record of what changed.

During the later review, check whether visitors submitted forms under outdated expectations and need a clarification. Avoid turning the disruption notice into a promotional message or disaster-themed discount. Ready.gov's continuity planning and QuakeSmart resources support maintaining service awareness and testing business arrangements; the page worksheet is a suggested marketing operations practice rather than an official emergency communication template.